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"DigitAlb" sinks into debt, the figure is revealed

2024-06-07 12:22:00, Aktualitet CNA

"DigitAlb", one of the largest media companies in the country, which was created with the vision of Dritan Hoxha, seems to be doing worse than ever.

About 28 million euros of debt, sources from "DigitAlb" told CNA, have been created for the company in which the Hoxha family has the majority of shares.

DigitiAlb, once one of the biggest companies with colossal profits, has turned into one of the worst companies with debts, unliquidated obligations and lack of payments. Year after year, the company's sales have worsened and its obligations to the companies it receives services from have increased. (read here)

CNA has reported for years the scandals within this company, the trials, the clashes, but also the services it provides, which have negatively affected its progress.

Seeing the economic situation of "Digitalb" and a deep economic-financial crisis, the vision of Lori and Vjollca Hoxha, have turned this family media company into a company immersed in debt. The main cause of the state of "Digitalb" is mismanagement and conflicts within the company.

For almost 4 years, the debts are increasing, the balances are getting worse and "DigitAlb" continues to steal broadcasting rights or to stop innovating and lose many of the exclusive rights that once gave the company the name of the leader in the market. (read here)

In 2021, "DigitAlb" had a debt that exceeded the value of 10 million euros. It has begun to have deep financial problems, after several clashes between shareholders.

"DigitAlb" was reported to have lost the television rights for 9 television channels. The signal of these channels was interrupted due to the lack of a contract with the rights of payments made by the platform. (read here)

The debts of "DigitALB" continue to increase, while the European Championship, another sports event, will be broadcast on the competitors of "DigitAlb", the "Tring" platform, which after Serie A, the Champions League and many sports competitions will also bring "Euro 2024". (read here)

The deepening of the debts of "DigitAlb" has meant that the company, which once could be sold for tens of millions of euros, now has a value that fits the expression "Katandisi kokoshi en thele" ./ CNA