Televisions, between spectacle and politics

2024-10-13 21:15:00, Aktualitet CNA

Televisions, between spectacle and politics

Illustrative photo

The televisions have started the engines in a new race for the audience, in a season that does not seem to have many changes in the basis of the programs they offer.

Program modifications, tried and tested for years on the screen, have been more corrective or ameliorating, in function of a new and refreshed approach to the format.

Despite the unchanged basis, when it comes to the new entries in the programming, what stands out is an increase in the dose of entertainment, but this time it's about the show and the spectacle, moving away a little from reality, something that in two in past years it has been the epicenter of some screens.

This does not mean that this genre will be absent, on the contrary, they continue to remain part of the programming, but limiting themselves only to those that have already created a name and are known by the audience, such as "Big Brother Vip" and "Ferma Vip".

New experiments in this year are missing, requiring more balancing, in a season where politics will also have more attention as an effect of the 2025 electoral year, when the parliamentary elections will take place.

Televisions increase the dose of spectacle, making the audience a part of it

The month of October officially marked the beginning of the new season on television. For years, the mainstays on the screen have remained the mainstay, undergoing little or no change.

As a whole, what stands out in everyone's programming is the increase in the number of entertaining shows and shows, comedies, series aimed not only at attracting the audience, but also at increasing interactivity with it.

The shows that have started broadcasting or are expected to start in the future seem to be trying to be closer to the audience, "calling" to them, in some cases the nostalgic, in others those who want to play or be part of the talent show or experiencing human stories.

"Songs of the century" are returning, after a 10-year absence, as a project that undertakes to bring superhits, very popular songs to the television audience, the ones that the viewer knows and sings. All songs will be performed "LIVE", by a full orchestra and performers, who can be solo, duet, trio or band.

In October, the 6th edition of the most famous and longest-running talent show in the whole world "X Factor Albania" starts with Alketa Vejsi and directed by Vera Grabocka. We are also preparing a new show and a new show that will start broadcasting in 2025," says Albert Dumani, Director of Programming and Purchases at TV KLAN.

Top Channel also seems to have increased the focus on spectacle and show. Marina Vjollca is the name that returned to this screen with the show "For the Albanians", trying to bring to the screen the inspiring stories of ordinary people.

In the same line, it seems that there is another show by Bora Zeman, which comes this season with "Pyramid" and which will be a format where simple people or families will play to win prizes.

This approach to the spectacle that is based on audience likenesses rather than famous characters seems to insist on getting attention by touching the emotional side. Humor is another way that television has chosen to gain ground.

"The biggest changes come in Prime-Time. The decades-long master of humor Agron Llakaj will bring a new comedy show entitled "PaPare NAJT". Conceived as a more curved and selective version than "AlPazar", with a more contemporary rhythm and discourse, it includes a part of the actors of "AlPazar", but also new characters.

While on Sunday evening, a promising symbiosis of "Albano's Show" with "Enemy of the People" will take place, under the unpredictable and always surprising direction of Albano Bogdos," affirms Fatos Risto, Director of Programming at Vizion Plus.

The electoral year 2025 is expected to increase the weight of politics on the screen

Politics and current events are expected to have an increased weight in the new television season 2024-2025 compared to previous seasons. This has to do with the fact that parliamentary elections are expected to be held next year and naturally the developments will be more dynamic, something that television cannot ignore.

"For a generalist television, the balanced ratio between information and entertainment is the main priority.

Since the season extends, in its second part, even during an election year, our capacities will be fully put to the function of the most professional reflection of the political offer that is offered to Albanians from the campaign to the day of voting. afterwards.

Analyzes, comments, reports are always a source of curiosity that accompanies the viewers during this period, for which we will take care to be as broad and comprehensive as possible", emphasizes Mr. Risto.

The same approach seems to be shared by Mr. Dumani as far as the weight that entertainment and politics will occupy on TV KLAN. "We will have more fun with shows and shows, but since this is an election year, I believe that politics will not fail to be present," he says.

The Gen Z phenomenon and how the media is "fighting" to get its attention

Different generations have experienced different technological developments, something that has influenced their preference for media and the Internet. One of the most discussed generations is Gen Z or known as Generation Z.

Gen Z includes those born between 1997 and 2012 and is perhaps one of the most controversial generations in the daily behavior of phenomena and developments. This generation is located between the generation known as "Millennial" and the latest generation known as Alpha".

While the "Millennial" generation is still stable as part of the television audience, it seems that the biggest battle is to attract young people to the screen, in an extraordinary competition between platforms and opportunities that are offered to young people today.

"Social media is the phenomenon of recent years and television remains the traditional media and media loyal to the generation over 40 years old. Social media and international platforms that are paid are mainly used by teenagers and young adults.

However, the purchase of TV series for free, which are broadcast on online platforms, is another alternative to absorb the public or the design or purchase of series for teenagers and young people is another option, so that television remains a plus member in the family" he underlines. Mr. Smoke.

According to him, offering the possibility to follow series 24/7 also from the application is another approach of television to keep with them the generations that are not very connected to the TV, but prefer to spend more time on the phone. On the other hand, for Mr. Risto, the generalist (television) remains the "fire" around which the whole family gathers.

“Gen Z is 26% of the general audience, but only half of them regularly watch TV. The challenge to keep the interest of this generation is as much in television as it is beyond it, at the boundaries that separate it from another medium such as the Internet.

For this reason, network television is born, not only linear signal streaming, but also all content is made available to viewers who can browse it on demand. The challenge of television is to turn from a distributor to a holder of content," he says.

The series remain favorites again, this season Turkey "triumphs" as well

In addition to their own productions, which occupy the majority of programming, television stations seem to continue to see acquisitions, especially those of series, as an important part of them. Even this year, it seems that Turkey has triumphed again, where Albanian screens are expected to broadcast some of the most popular titles produced in this country.

"Besides the current serials on the broadcast that are very popular, this season comes a big surprise, the Turkish series "Family", with the famous actor Kivanc Tatlitug, which comes dubbed in Albanian in the most original version.

From the successful company "Ay Yapim" comes one of the most beautiful love stories between Dev and Asllan, the most "rebellious" couple when it comes to "family rules". This season also saw the start of the drama series "One Love", a complex love story that unites two families that are poles apart, but share the same deep truths.

During this season, the series "Wounded Heart" with the Albanian actor Bertan Asllani, as well as the best Turkish series "No Mercy", "The Prisoner" and "My Wonderful Life" will premiere - says Mr. Dumani .

Turkey appears to be one of the most dominant markets in the world for the export of its television productions, and the expansion of the interest map remains constant. Under this popularity, Albanian televisions have been part of purchase and broadcast agreements for years. Vizion Plus will also have some series that belong to this market.

"First 'I Paepuri", the most watched series with 16.71% viewership in the AB category of the Turkish audience, becoming the most watched series of the 23/24 season.

The protagonist is the actor known from "Familija e Madhe", Oktay Kaynarca, who this time plays the role of Xhezair Turku, a rebel secret agent who, after hiding to survive, creates two parallel families that cannot even be hidden from each other. the other.

"Blue Escape" that attracts attention with the cast and the mastery of the story, which unlike the previous romantic series of this hour contains a greater dose of drama. The filming location of the series is also attractive, in the pearl of the Aegean, by the sea of ??Marmara in a port city and very touristic," says Mr. Risto./ Monitor.al