The Euronews poll, how it changed the public debate in Albania

2023-05-20 14:40:00, Aktualitet CNA

A new brand has entered the Albanian public sphere, radically changing the culture of debate, "Barometer".

For more than two years, dozens of polls have brought a new spirit where the likeability of politicians, the main problems of Albanians, the opinion of society on topics of public interest have been periodically measured.

The first polls hit the screens in the early 2000s, and the first exit poll was conducted in 2005. Since then, polls have been more of a tool for influence, heavily sponsored by politics, than an opportunity to measure public opinion or to serve the public.

But this polluting reality was left behind by the Euronews Albania Barometer.

The survey left even the most skeptics speechless when it accurately predicted the result of the 2021 parliamentary elections, which was the same one that the Central Election Commission also issued in the end.

The second test was the March 6 by-elections where, again, the Barometer proved infallible.

Again this time in the elections of May 14, the survey accurately found how many votes each candidate received in the big race for Tirana.

The Euronews poll, how it changed the public debate in Albania

The barometer of Euronews Albania founded a new genre in Albanian television journalism, similar to the well-known brands in the Anglo-Saxon world, where the measurement of public opinion is something normal.

Now, the Barometer is an 'institution' trusted and referred to by journalists, analysts, politicians and all Albanians.

Shërbimi më i madh që Euronews në bashkëpunim me MRB dhe Datacentrum i bën publikut nuk lidhet vetëm me rezultatin e zgjedhjeve por mbi të gjitha me matjet e vazhdueshme për gjithçka shqetëson shqiparët, nga korrupsioni, te papunësia e kostoja e jetesës.

Barometri ka shkuar përtej. Ai është sot burimi më i besueshëm i asaj se ccfarë mendojnë shqiptarët dhe jo rrallë herë, në debatet publike, shifrat e Euronews Albania cilësohen si argumenti bindës.

When Theodhori Çami of Euronews Albania, the first franchise in Albania, dared to conduct continuous surveys through "Barometer" about everything that worries Albanians, many were skeptical. He insisted on bringing forward this unproven project in the media market when most were incredulous and succeeded, not only in creating a successful brand but also in changing the polarizing debate of television studios and beyond, where every table, cafe or meeting structure political, Euronews polls to be a reference.

In conditions where the lack of a real competition in politics is strongly felt in Albania, or when Albanian society still suffers from the syndrome of unreliability of the media, Euronews Albania created a new standard that will contribute a lot in the coming years to a more open society of right./ CNA.al