
According to Andi Bushati, the media control 5 families. In an interview, Bushati talked about the way the media works in Albania and said that each media suits its readers and this should not be done, but what is more problematic according to him is that we have controlled media.
"First, you say that the media that I run, referring to Lapsi.al, did not treat it in a speculative way. I had the opposite as a critic, enough that you drove us crazy with this murder of Kosovo. Every media should not to do it but it suits its readership. Here I could find an excuse for all the colleagues. But if we go to the heart of the problem, it is not to blame the media for this. Is our media abusing a billionaire and powerful man ?Does it go so deep into the private life of a high official? What does this show? That we have an irresponsible media? Or that it has degraded from control and vents where it is not controlled? The problem is that we have controlled media, not to talk about the real problems of society. When you put a lid on a pressure cooker, it will explode somewhere. This is a side episode, showing how the media languish," he said.
He did not hesitate to give the names of the 5 families that control the media.
"We have a media landscape run by 5 families, Aleksandër Frangaj, Vjollca Hoxha, Ifran Hysenbelliu, etc. Their interest does not allow journalists to be irresponsible with the authorities, people who advertise, etc. Therefore, irresponsibility erupts only in side episodes. If we want to talk about the cancer that has affected our media, this is a very side episode. I agree, that here we have a spectacularization of information with certain goals. But the specific case we are talking about belongs to another phenomenon known as the appeal of lower instincts, for popularity, attention, clicks, etc. It is known in all theories of journalism, the famous triangle "sex, blood and money". So the public has developed receptors for these," he said.
He made a comparison between the Albanian and British media where he said that in the Albanian media they deal with the weak as opposed to foreigners.
"Where is our evil in relation to the Western media, which has this line of abuse? If you log on to Netflix, it's the last film series for the UK. It's the Diana episode, what the media and the pink press did to Princess Diana. Everywhere there are media that abuse these baser instincts. But the British media abused Diana. Here they abuse the weak, the weak. The media in Italy turned Prime Minister Meloni's roommate into a big issue. It could be discussed how pink it became, but they dealt with the Prime Minister's husband. We are saying that we are re-killing Liridona. This is the big problem, the media are castrated as a result of the power of the owners and the political power, they don't have the courage, even when they abuse, to deal with what the public would be interested in, but they make victims of the weak" , said Bushati./ CNA
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