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Tonino Lamborghini, the heir of Ferruco Lamborghini, the founder of the industrial empire in the field of mechanics and luxury automobiles, has visited Tirana for the first time.
In the podcast with Prime Minister Edi Rama, he also showed details from his personal life, such as the conversations between his mother and father, both of whom were closely related to the business field.
He also recounts a moment when his mother and father used strategies to secure the sums of money they needed to do business.
Tonino Lamborghini's Story:
Very angry. We were sitting at the table, eating tagliatelle, and he said to his mother: "Anita, I need a billion lira". At that time it was a huge value. The mother turns to him and says: "Ferruccio, what are you going to do with a billion lira?" "Ferrari treated me badly. After all, I bought him two Ferraris. I produce 52 tractors a day, let it be a racing car manufacturer, but I employ a thousand internal employees, plus external ones. Why did you treat me like that?! I'll tell him!"
My mother was shocked, where could she go to find a billion lira of time? He says: "I don't have them, but even if I do, I need them to move the company forward." "You have to find me!" says.
Finally, it awaits: "How much do we spend on advertising?"
At that time, Italy was covered in every corner with road signs that read: "Lamborghini Tractors, Lamborghini Tractors, Lamborghini Tractors". Even today you can see them abandoned in the countryside streets of Campania. He says: "Yes, we spend a lot, we spend maybe a billion lira".
"Okay, when the contracts expire, don't repeat them. Give me the money. I will compete with Ferrari. I'm going to open a factory and, if it goes well, I'll have more profit in the image than I would have with billboards." And so it happened./ CNA
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