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Last night PD, today SP - the differences in the opening of the two campaigns

2025-04-12 19:54:00, Politikë Ardi Stefa

Last night PD, today SP - the differences in the opening of the two campaigns

The two largest parties, the Democratic Party and the Socialist Party, have officially opened their electoral campaign with two meetings in the heart of Tirana. The Democratic Party opened it last night, while the Socialist Party opened it on April 12.

Although the DP chose April 11 to launch the campaign, which coincides with the 40th anniversary of the death of dictator Hoxha , the DP strategists failed to seize on it and use it as a date to convey the message that April 11, 2025 would also mark the "death of the autocrat Rama", as they like to call it. And this would be an extraordinary metaphor, if it were used properly. But apparently the DP strategists are characterized by a lack of ideas.



At the official launch of its campaign, the Democratic Party appeared at "Mother Teresa" Square, with an imposing scenography, a giant LED wall and the candidates in front of them.

Last night PD, today SP - the differences in the opening of the two campaigns

The spectacle of thousands of euros of lights and projectors was not missing the music of Rocky Balboa, but that's it. The luxurious scenography was not typical for an opposition party that declares that it will "fight excessive government spending."

The rally was lukewarm. The speeches were slow. Enthusiasm was lacking and the faces of the candidates, who were mostly occupied with their cell phones, were gloomy, with the exception of the new candidates, who were basking in their complacency and taking selfies.

Last night PD, today SP - the differences in the opening of the two campaigns

The atmosphere was not warmed by La Civita's 60 Seconds, which spoke with several slogans, nor by Berisha's tears.

Even the media rhetoric about the "sheriff"'s downfall and Berisha's side with the "sheriff" did not catch on . For the first time, the media put Berisha on LaCivita's side and not LaCivita on Berisha's side.
It did not catch on because the challenge is not between LaCivita and Edi Rama, but between Berisha and Rama, and this is what will decide the outcome of the elections. Albanians know that Trump is not at all influenced by LaCivita for Albania and the elections in Albania, just as they know that the perception that some senior DP officials are trying to convey that now with Berisha there is a good and honest America and not the bad one is simply a miserable attempt to lie to those who can still be lied to, since big lies are more easily accepted.
However, the opening campaign of the DP campaign had nothing new. It sounded like a drawn-out iso, as if someone was mourning. And the candidates were all old suits that can't make a new wardrobe, no matter how much they dress up like new...

On April 12, the SP opened the campaign in "Skënderbej Square" with a much simpler and less excessive background . A star in the middle of the square and around it circles represented by a star, which symbolized the stars on the EU flag, but which could also be interpreted by the democrats as the communist star once upon a time on the national flag. This was the scenography for the opening of the campaign that clearly conveyed the message of the SP slogan "Albania 2030 in the EU, only with Edin and the SP" and the message that this time it seeks a vote beyond the left.

Rama chose to have his candidates parade like athletes at the Olympic Games, an interesting finding that can also be interpreted as a circus in a political context by skeptics and the opposition. Or as a folk festival.

Last night PD, today SP - the differences in the opening of the two campaigns

Despite the PD's luxurious show, Rama, on Saturday afternoon, came out into the square with only the sunlight on his head. An interesting finding, because he tried to show "simplicity" and that even with more modest logistics, large campaigns can be organized and not only with the luxury of a few hours ago by the opposition!

The flaw in the SP campaign was perhaps the appearance of Noyzi on stage, perhaps a favorite singer for a part of the youth, but not acceptable to many others, due to the model of life, art and behavior that he has conveyed.
Unlike the DP, Rama chose not to have flags and posters with the SP logo, but only national and EU flags, as if to show that this time Rama goes beyond the left and that the main issue is EU integration. But perhaps he will not remind the electorate that they are the sons of the party, those who are behind bars or under investigation and have fled and who have thrown it behind their backs. Maybe that is why the flags were missing, maybe that is why Rama never mentioned the Socialist Party in his speech...

Last night PD, today SP - the differences in the opening of the two campaigns
Perhaps that's why Berisha tried to ironize Rama's scenography by placing the arrested on each star and a picture of a mouse where Rama was standing.


However... this was just the beginning.
The coming weeks will show how tense the campaign will be, which officially started "peacefully" and with people sitting in chairs this time.../CNA 





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