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Airbnb removes 59 thousand fake accounts from the platform

2023-09-20 22:51:21, Kosova & Bota CNA

Airbnb removes 59 thousand fake accounts from the platform

Fake accounts have turned out to be a big problem for the company Airbnb, which offers short-term rental apartments, risking a decrease in the number of customers.

The company has said it will start using artificial intelligence to fight fraudsters.

Airbnb said it removed 59,000 fake accounts from the site and disabled another 157,000 accounts from accessing the platform.

Fake accounts and high clearing fees were two of the most common problems cited in company surveys.

The San Francisco-based company has said it has received complaints that Airbnb is no longer as affordable as it once was.

The company's chief executive, Brian Chesky, has said that the new changes have begun to work and that the team is planning to take other measures.

He mentioned the integration of “dynamic seasonal pricing – technology that helps landlords change prices more frequently, just like hotels and airlines do.

Chesky said something like this helps them lower prices in the off-season, but also have periods when prices hit their peak.

Airbnb has said that later this year it will start verifying all accounts in the countries with the largest reach on the platform, to combat wrongdoers.

Some of the most common forms of fraud are mentioned refunds and additional costs for bookings.

"The biggest risk is to our image. Because if you don't have confidence when you book on Airbnb, then you go to a hotel."

The company has said it plans for accounts in the United States, United Kingdom, Canada, France and Australia to be verified and have an icon next to their name once they pass some testing, starting in February next year.

The testing will be done so that the owners will have to verify their address through technological forms, and then the artificial intelligence will verify if the photos of that place are the same as those advertised on the platform.

The company plans to later expand this verification process to 30 other countries./ REL





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