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"Iliria", the first premium Albanian beer, is presented in Tirana

2026-05-14 13:24:00, Aktualitet CNA

"Iliria", the first premium Albanian beer, is presented in Tirana

In a festive evening, in the presence of partners, media, public figures and business representatives, "Iliria" beer, the newest product of the Eurolab Internacional Group company, was officially presented.

"Iliria", the first premium Albanian beer, is presented in Tirana"Iliria", the first premium Albanian beer, is presented in Tirana

“Iliria” comes as the first premium Albanian beer, a 100% malt beer, created to bring a new standard to the domestic market and to represent the Albanian identity beyond borders. Inspired by the Illyrian heritage and conceived for the modern consumer, the brand targets a new generation of consumers and a market without borders.

"Iliria", the first premium Albanian beer, is presented in Tirana
Dritan Bellaj

With a refined flavor profile, rich malt character and elegant balance, "Iliria" is presented as a modern lager that maintains the connection with Albanian origins and tradition, bringing an authentic and contemporary experience.

"Iliria", the first premium Albanian beer, is presented in Tirana

The introduction of “Iliria” marks an important moment for the Albanian beer industry, bringing a brand built on modern production standards and a clear vision for regional and international development.

"Iliria", the first premium Albanian beer, is presented in Tirana

The brand is presented by Eurolab Internacional Group, one of the most important companies in Southeast Europe in the distribution of beer, beverages and food products, with a presence in 10 countries, strategic partnerships with global companies such as Asahi Group Holdings, MHCS, Abinbev, Campari, Antinori, Royal Unibrew and Anheuser-Busch InBev.

"Iliria", the first premium Albanian beer, is presented in Tirana

ILIRIA BEER | WHAT IT'S WORTH, IT'S BACK!





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