Real Madrid changes the name of the stadium

2024-12-28 16:06:00, Sport CNA

Real Madrid's new stadium has already taken a new direction in terms of its marketing and identity. In the future, the Madrid stadium will be called only "Bernabeu", removing the full name "Santiago Bernabéu", which for decades has honored the legendary president.

This change has been limited to commercial aspects and attempts to create a more modern and concise brand. On the official website, social media profiles and products marketed by the club, the name of the stadium is used only as "Bernabéu".

On the new facade of the stadium, the initial tests for the display of the name showed only the surname "Bernabéu", without the full mention of the historical name of the president. This approach has raised discussions among fans who, despite any commercial changes, continue and will continue to call the stadium "Santiago Bernabéu". This change is likely to be a step towards the possibility of adding a commercial sponsor to the stadium's name in the future. Such a decision will require the approval of the club's Members' Assembly, given that Real Madrid, unlike many other clubs, has a structure based on member ownership.

Despite the potential tensions that may arise between tradition and modernization, the club is focused on maximizing revenue through the new stadium. Real Madrid is one of the most financially successful sports organizations in the world. The Bernabéu is no longer just a football arena, but a multifunctional space that generates massive income for the club. The modernized stadium offers eight different spaces for organizing events, including a playing field, a conference hall and a mixed area. These spaces are suitable for various activities such as concerts, congresses, parties and gala evenings.

In particular, the stadium field can be transformed into a space for 5,000 people or for 3,000 guests at a gala dinner. With the capacity to transform into a 4,000-seat theater, the new stadium is a multi-functional center that exceeds the traditional function of a sports facility.

The modernization of the stadium has not been without challenges. Problems with acoustic insulation and the organization of concerts have reduced some revenues and created tensions with the companies that manage these events. However, the club is committed to improving every aspect of the stadium's operation. For Real Madrid, the new Bernabéu is more than a venue for sports matches, it is a revenue machine that will help strengthen the club's position as a global leader, not only on the football field, but also in the industry. events and business.