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The happiest city in the world welcomes people who are unhappy with their jobs

2026-02-25 22:05:00, Lifestyle CNA

The happiest city in the world welcomes people who are unhappy with their jobs

Copenhagen, declared one of the happiest cities in the world, has launched a new campaign to attract people who are unhappy with their jobs or lifestyles.

The campaign aims to show international professionals what life and careers in the Copenhagen region can look like, highlighting work-life balance and professional opportunities.

The program, called the “Friend Recruiter Program,” invites people to sign up with a friend. If a person recommends a friend to explore job opportunities in the Copenhagen region, both are entered into a draw to win a trip to the city and get a first-hand look at life and the job market there.

The idea behind the campaign is to get people a "taste" of life in Denmark, even if they don't immediately apply for a job. The initiative comes at a time when Copenhagen continues to dominate global quality of life rankings.

On a broader level, happiness in Denmark is linked to social equality, trust in institutions, and a strong social welfare system, where citizens feel safe and have real opportunities to choose the lifestyle they want.

Local authorities hope the campaign will attract international professionals to a region that aims to remain a center of innovation and sustainable development. /CNA





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