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The 70-year relationship is "broken" / Germany replaces "Adidas" with "Nike"

2024-03-22 11:35:00, Kosova & Bota CNA

The 70-year relationship is "broken" / Germany replaces

The German national team is ending its long-standing partnership with Adidas and has signed a deal that will see Nike produce its kits from 2027. This is how the 70-year deal with Adidas has been broken. -in. 

Adidas last signed an eight-year contract with the German Football Association (DFB) in 2018, meaning the 2026 Men's World Cup will be one of the last times the German team's kits will are produced by the most famous sportswear company in the country.

During Adidas' partnership with Germany, which has spanned more than seven decades, the team has won four Men's World Cups, three Men's Euros, two Women's World Cups and eight Women's Euros with the partnership responsible for many iconic jersey during the 1980s and 1990s.

Meanwhile, the new contract with Nike will last until 2034.

Adidas was responsible for perhaps one of football's most iconic kits: the 1990 West Germany kit for their men's World Cup-winning campaign. Germany's shirt for the next men's World Cup in 1994 - where they reached the quarter-finals - is also celebrated as a triumph.

Germany's home jersey for the Men's European Championship this summer will continue to be manufactured by Adidas.

The deal with Nike means the first time the American sportswear company will produce a tournament kit for Germany is likely to be for the Women's World Cup in 2027. The contract will also cover " Men's Euro 2028 and 2032, Men's World Cups 2030 and 2034. Women's Euro 2029 and 2033 and Women's World Cup 2031./CNA 





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