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Protests against overtourism in Europe: How Albania is becoming an alternative vacation destination

2025-06-25 07:44:00, Aktualitet CNA

Protests against overtourism in Europe: How Albania is becoming an alternative

Albania is increasingly attracting the attention of international tourists as a fresh alternative to the overcrowded and expensive resorts of Europe.

With its pristine riviera, crystal clear waters, picturesque mountain backdrop and a tranquil atmosphere, the country offers a perfect combination of natural beauty and tranquility.

Unlike the crowded coasts of Spain or Greece, Albania's coastal towns like Saranda and Himara offer a more relaxed experience at a much lower cost—making it an irresistible choice for those looking for affordable vacations with authentic Mediterranean charm, writes Travel And Tour World.

A growing trend among protests against tourism

Recent years have been marked by widespread protests in tourist-heavy areas such as Barcelona, ??Palma de Mallorca and Athens, where residents are reacting to overtourism. From rising rents and overcrowding to environmental concerns, residents in many Mediterranean cities are expressing their frustration with the impact that mass tourism has had on daily life.

As a result, travelers—particularly those from the United Kingdom—are becoming more conscious of where and how they choose to vacation. Destinations like Albania, which is still in the development phase of its tourism infrastructure and has not yet faced the challenges of overtourism, are gaining in popularity. They offer not only affordability, but also a sense of discovery, authenticity, and local appreciation that is increasingly difficult to find in more commercialized vacation destinations.

Albania, a more affordable alternative for Britons

For generations, British holidaymakers have been drawn to the glittering shores of Spain and Greece. But times are changing. With rising travel costs and growing protests against tourism in Europe’s traditional hotspots, many UK travellers are looking for more affordable and welcoming destinations. Once a hidden gem on the Adriatic and Ionian seas, Albania is no longer under the radar. And while it’s gaining more and more notoriety, it still remains one of the most budget-friendly destinations in Europe.

Stretching along the southwestern coast of Albania, the Albanian Riviera offers azure waters, mountain views, and golden sandy beaches—without the crowds or high prices that characterize its counterparts in Western Europe.

The resort town of Saranda has become the region’s liveliest hub, with a growing reputation for nightlife and beach parties. Think of it as Albania’s version of Ibiza or Ayia Napa, but with a much lighter bill. A pint of beer here costs around 250 lek (just over £2), while a three-course meal for two in a cozy local restaurant usually costs around 5,000 lek, or £43—prices that are a fraction of what you’d pay in many parts of Spain or Greece.

But it’s not just about parties and noisy beaches. Those looking for a more peaceful and relaxed experience will find their peace a little further north, in Himara. This laid-back town combines pebble beaches, olive groves and a relaxed pace of life that attracts couples and families looking to relax. The contrast between these two spots makes the Albanian Riviera ideal for all types of travelers.

Travel And Tour World suggests that the cheapest and easiest way to get from the UK to the southern coast of Albania is by flying to Corfu, a Greek island across the Ionian Sea. From Corfu port, visitors can take a 30-minute ferry to Saranda. The journey is short, scenic and increasingly popular during the summer months.

“Flight fares are another reason why travellers are changing destinations. In July, Skyscanner shows one-way flights from Manchester Airport to Corfu starting at just £37, although extras such as checked baggage and seat selection are charged separately. Return tickets start from around £49, making the total cost of the trip extremely affordable compared to other European getaways.

Albania's stunning Riviera is attracting tourists from around the world with its stunning beaches, laid-back atmosphere, and affordable prices—offering the ideal escape from Europe's overcrowded seaside spots.

As traditional vacation destinations become increasingly overcrowded and expensive, Albania is emerging—and it may still be Europe's best-kept secret for budget vacations, but not for much longer./ Monitor.al





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