Online sales from businesses to expand by 9.7% in 2024

2024-09-21 08:38:00, Ekonomi CNA

In 2024, 24.5% of enterprises have sold products/services through the website, special applications, e-commerce websites and applications used by various enterprises to trade products, marking an increase of 9.7 %, compared to 2023, INSTAT reported today.

Calculated within the same economic activity, the largest share of electronic commerce is occupied by enterprises operating in the field of Accommodation and Food Service with 45.3%, followed by Information and Communication activities with 38.0% and Wholesale trade and retail with 36.2%.

Social media (Facebook, LinkedIn, Twitter, Youtube, Twitter, Pinterest, etc.) is used by 83.1% of enterprises that use a computer with Internet access, from 80.5% that resulted in 2023.

In 2024, cloud services, which refer to services used on the Internet to access software, storage capacities, etc., were used by 30.0% of enterprises that have access to the Internet. Compared to 2023, the use of cloud services in enterprises that have access to the Internet has recorded a 7.0% increase.

In enterprises that have purchased cloud services during 2024, 70.6% of them apply customer relationship management (CRM) software, which facilitates communication with the customer and helps track customer interests, etc.

In 2024, the automatic sharing of information within the enterprise, which is used for planning and managing enterprise resources, sharing information between different functional areas is used by 40.7% of enterprises from 38.8% of enterprises that have used during 2023.

Enterprises with 10 or more employees that used a computer with Internet access for work purposes during 2024 represent 99.3% of enterprises, from 99.1% that resulted in 2023.

During the year 2024, the percentage of enterprises that have specialists in the field of information and communication technology is 29.7%, from 28.4% that resulted in 2023. Employees who have used a computer with Internet access for work purposes constitute 32.4% of the total employees of enterprises, from 29.9% that resulted in 2023.

The highest percentage of employees who use a computer with Internet access is observed in the information and communication activity with 74.8%, followed by professional, scientific and technical activities with 65.7% and administrative and support services with 59.1 %

In 2024, enterprises with 250+ employees use 100% computers with Internet access. In this group of enterprises, 34.3% of employees use computers with Internet access. In 2024, 99.3% of enterprises used fixed Internet connection, which includes ADSL, SDSL, VDSL, fiber optic (FTTP), cable technology, etc. from 99.1% that resulted in 2023.

The percentage of enterprises that have had a download speed of information higher than 30 Mbit/s is 88.0%, from 83.5% that was in 2023, while the percentage of enterprises with over 100 Mbit/s is 40.9 %. The website was used by 57.7% of enterprises that use a computer with Internet access, from 54.9% that resulted in 2023./ Monitor.al