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The stadium with a new name, the AFL comes out with the important announcement.

2024-11-12 17:10:00, Sport CNA

The Albanian Football Federation has announced the opening of a public process for bids regarding the naming rights of the National Stadium in Tirana, Albania.

The stadium with the current name "Air Albania" is the most important facility in Albania.

FFF ANNOUNCEMENT:

The Red and Black National Center (QSKZ), publicly announces the announcement of the opening of a public process for offers, regarding the naming rights of the National Stadium in Tirana, Albania.

The National Stadium, currently known by the commercial name "Air Albania Stadium", with a capacity of 22,500 seats, is the most important sports facility in Albania.

This prestigious building, in the center of Tirana, is not only the home of the national football team, but also the most important center for the development of national and international football activities. It also serves for various events such as concerts, presentations as well as for various community events.

Since November 2019, when it was inaugurated, the stadium has become an important landmark and center that gathers around its facilities every day, with hundreds and thousands of people and many foreign tourists, who populate the premises around it, from hours first thing in the morning until late at night. And this on seven days of the week and not only on the days of sporting events.

Naming rights for the National Stadium provide a unique platform to enhance visibility, increase the popularity of your brand and engage a very wide and passionate audience. The successful partner will benefit from:

Extensive media exposure:

The stadium hosts high-profile events, including national team football matches, high-profile national matches, international sporting competitions and cultural events, attracting significant media coverage at home and abroad.

Visible brand integration and presentation:

Full integration of the brand inside the stadium, including visible signs, digital screens and branding on tickets, signs in flash areas, press conference rooms and mix areas (where the entire process of interviews takes place, which are broadcast not only live during the development the event, but also afterwards in all news editions, in other shows that echo the event). This guarantees high visibility and ensures wide brand visibility.

Digital and social media engagement:

Engagement with a very large online community, through the digital channels of the stadium and especially that of the AFL and the national team, including co-branded content and interactive activities with fans.

Exclusive Sponsorship Opportunities and Hospitality Packages:

Enjoy VIP packages, access to premium seats and opportunities to host corporate events, providing a unique environment for networking and entertaining clients.

Community and social responsibility initiatives:

Connect with the local community through involvement in youth development programs, grassroots sports projects and other community-focused activities, demonstrating your commitment to social responsibility.

Benefits of long-term partnership:

A long-term deal provides ongoing brand visibility and links to the stadium's heritage. After all, the stadium is an important part of the story and the longer the collaboration, the more the value of the name increases. This provides ongoing marketing benefits and reinforcing your brand's position in the sports and cultural sectors.

Submission of Expression of Interest

Interested parties are invited to submit an Expression of Interest by November 30, 2024, which should include:

Company Profile: A brief overview of the organization, including relevant experience and achievements.
Contact : Please provide the contact details of the legal representative of the company and key references involved in this project.
Overview of brand vision and objectives: An overview of the brand vision and communication objectives, explaining how this partnership aligns with and enhances your overall brand strategy.
Proposal Summary: A high-level summary of the proposed naming rights partnership, including key objectives, strategies for leveraging the partnership and any innovative ideas for activation.
Financial offer: An indicative financial proposal outlining the investment terms for the naming rights.
Additional information: Any additional information that supports the proposal, such as case studies of previous sponsorships, etc.

Evaluation of proposals

Submissions will be evaluated based on the following criteria:

Compliance with the values ??and vision of the National Stadium and the Albanian Football Federation.
Proponent's ability to maximize the value of the naming rights partnership.
Financial commitment and proposed terms.
Creativity and innovation in proposed activation strategies.

Please submit your proposals in electronic format to [email protected] by November 30, 2024. For any questions or further information, please contact us at [email protected].

To get to know more about what the National Arena Stadium offers, you can click on the attached link: Presentation of the National Arena Stadium