Trend, technology and AI are becoming the "hosts" of Albanian homes

2025-09-17 12:43:00, Sociale CNA

While you are at the office, your household chores “do themselves.” This doesn’t happen figuratively. With one click, you can control devices through apps and start the washing machine, the air conditioning system, the robot that cleans the floor, or start your next meal.

More and more Albanians are investing in "smart" devices. Although this is not yet massive, it is a trend that is increasingly being noticed among the purchases made by consumers, market operators told "Monitor".

The aim of advanced devices is to provide greater convenience for consumers, to be more efficient, but also more environmentally friendly.

Alexandros Kosenas, CEO of Neptun, indicates that smart devices and the integration of Artificial Intelligence are increasingly taking on more weight in the total purchases made by consumers.

"Smart devices integrated with IoT (Internet of Things), features driven by Artificial Intelligence and energy monitoring capabilities are transforming the industry. In addition to home surveillance options, interest in which has seen a rapid increase in demand, today we have refrigerators that manage inventory and washing machines that optimize washing cycles based on the load and type of clothes, so technology is now rewriting convenience. Voice control, remote use via phone and integration into smart home ecosystems are increasingly important, many of them are already in demand and used in the Albanian market," underlines Mr. Kosenas.

Home appliances are no longer seen as separate parts of a home, but as an intelligent ecosystem that is closely linked to the consumer's daily life. At least that's what Albi Avdiu, CEO of Electromagic, says.

"One of the biggest innovations that is transforming the home appliance market is undoubtedly smart technology. Today's appliances are no longer simply functional, but are integrated with intelligent systems that allow users to control them remotely, through mobile applications or virtual assistants. This means that the consumer can turn on the dishwasher or washing machine even when they are not at home, check the refrigerator for the amount of products or program the air conditioner according to the necessary schedules," he underlines.

Brands around the world are increasingly investing in innovation in an aggressive competition in a rapidly evolving market./ Monitor