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Black Friday/ Why do we buy impulsively and how to avoid the consumer trap?

2025-11-30 10:04:00, Lifestyle CNA

Black Friday/ Why do we buy impulsively and how to avoid the consumer trap?

Black Friday activates psychological mechanisms that drive impulse purchases, including anxiety, fear of missing out (FOMO), and a sense of emptiness that needs to be filled. Psychologist Laura Lobo says that young people are more susceptible to these impulses, as they are more involved in consumer culture and trust retailers' prices more.

DHL's report shows that 90% of retailers plan to participate this year, following revenue growth in 2024. Social pressure and digital influencers make it harder to control the impulse to buy.

Lobo suggests that consumers stop for reflection before every purchase: is it a real need, is it a real desire, and how long will the satisfaction last? Self-awareness and distancing yourself from constant stimuli can help avoid useless purchases and fatigue from hyperconsumption. /CNA





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