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Italy finds strange sponsor for women's national team

2023-05-02 19:22:22, Sport CNA

The Italian Football Federation has announced that it has found a general sponsor for its women's national team, bringing important investors closer. But few predicted that this sponsor would be "Gillette".

The well-known company of shaving and grooming products mainly for men, has in the past sponsored the Italian men's national team, using the well-known image of the players in blue for TV ads. But now he has decided to financially support the women's representative in her international activities.

A special chord, but according to the Italian Federation, it will be part of a new project with the theme "Passion for football makes no difference". Maybe not for TV commercials…





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