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2025, businesses 10% of turnover from online sales

2025-09-19 21:46:38, Ekonomi CNA

Online sales channels are expanding year after year.

Today's INSTAT data shows that this year 28.0% of enterprises with over 10 employees have sold products/services via websites, dedicated applications, e-commerce websites and applications used by various enterprises for product trade, marking an increase of 3.5%, compared to 2024.

The largest share of e-commerce is occupied by enterprises operating in the field of Accommodation and Food Services with 48.2%, followed by Professional, Scientific and Technical activities with 44.8% and Information and Communication activities with 43.3%.

During 2025, the value of turnover generated from online sales amounted to 10.1%, an increase of 0.6% compared to 2024.

The largest share of the realized turnover is occupied by enterprises operating in the field of wholesale and retail trade with 46.1% and information and communication activities with 16.5%.

Social media (Facebook, LinkedIn, Twitter, Youtube, Pinterest, etc.) is used by 86.5% of enterprises that use a computer with internet access, up from 83.1% in 2024.

In 2025, cloud services, which refer to services used on the internet to access computer programs, storage capacities, etc., were used by 33.8% of enterprises that have access to the internet.

Compared to 2024, the use of cloud services in enterprises that have access to the internet has increased by 3.8%.

Enterprises with 10 or more employees that used a computer with internet access for work purposes during 2025 represent 99.4% of enterprises, up from 99.3% in 2024.

During 2025, the percentage of enterprises that have specialists in the field of information and communication technology is 31.8%, up from 29.7% in 2024. The highest percentage of employees using a computer with internet access is observed in the Information and Communication activity with 79.7%, followed by Professional, Scientific and Technical activities with 70.3% and Administrative and Support Services with 65.4%.

In 2025, enterprises with 250+ employees use 100% computers with internet access.

In 2025, 100% of enterprises used fixed internet connections, which include connections of the type ADSL, SDSL, VDSL, fiber optic (FTTP), cable technology, etc. from 99.3% that resulted in 2024.

The percentage of enterprises that had an information download speed higher than 30 Mbit/s is 91.8%, up from 88.8% in 2024, while the percentage of enterprises that had an information download speed above 100 Mbit/s is 50.4%, up from 40.9% in 2024.

The website is used by 61.0% of enterprises that use a computer with internet access, up from 57.7% in 2024./ Monitor.al