In the media it is often said that it operates on a part-time basis, and is more active mainly during election campaigns. Such offices, which are used for the “dirty work” of political parties on social networks, have existed for many years, but in recent years they have become very important. CNA.al was able to make an observation, bringing detailed information on how works this form of propaganda in the service of the leader of the Democratic Party, Lulzim Basha.
A little history
Lulzim Basha created such office for the first time in 2011, at the 2 Towers in the center of Tirana. At that time, the “call-center” was run by Erion Isufi, Basha’s brother-in-law. It functioned in smaller groups, scattered almost like cells, which then expanded into the threshold of electoral campaigns.
This office is often closed, to function as a “fire group”, not working in a concrete environment, but often from homes and bars. And once the order was given, its members gathered to form the group into a single office. Subsequently, these youth groups have been frequently used by Basha in campaigns. They are led by Odeta Male, a close friend of her brother-in-law, but also by former journalist Desada Metaj and the director of the DP press office Elona Meço.
Among them is a fourth character, once director, then MP, and he is Endri Hasa who is responsible for IT in the Democratic Party. As for the image and content of the attacks, Lulzim Basha’s brother-in-law and his wife Aurela take care of themselves, who have extended their tentacles to the youth centers that comment, but also to the influencers in the network who pretend to be independent, but who are on the list-payment of the Democratic Party.
Some of them live in Tirana, but there are also characters who live abroad. In the building of the former SHQUP, this office is ironically called “Byrektorja”, ie the place where pie is traded. After all, there is the place who the younger are paid as much as the cost of a pie, to make the propaganda on social networks in the name of Lulzim Basha and Gazmend Bardhi. They attack, accuse, insult and slander anyone who tries to touch Lulzim Basha and his line. This is not the only “Byrektore” for the Democrats. Some others function as independents, and are under the control of some former MPs.
How does it work?
Currently, in this center, located on the second floor of the building, at the former press Office, when it was led by journalist Edi Lesi, about 30 young people work in 2 shifts, from 4-5 hours. So 15 people work from 9:00 to 13:00-14:00, and the second shift until 19:00, due to the curfew.
All the employees are young, and some have been brought in by loyal associates of the top DP leaders. Some who claim to be DP employees, may often find at the kiosks in the yard of SHQUP, eating the pie during the break just to return “under command”.
In this center operate almost 15 computers. The work is done through a clear structure. A person in charge keeps in touch with the young people, who are live divided into groups. The leader takes every command that comes the girls of the press and propaganda Office, and transmits it to the young people. Then with false profiles on social networks, they begin attacks with comments, reports, debates and even insults and insults to many political figures. CNA.al has been able to provide a list of names of these young people, who are paid less than a pensioner, young students who are in school and spend part of their time-serving the party for dirty works.
We are also publishing some photos, but without deconstructing them all with names. They probably need their work for alms, for the daily pie that Lulzim Basha pays them. Rogert is one of the leaders, and many of his friends are advertised as working for the DP, as militants and ardent democrats.
In fact, Basha’s alms have gathered them in an office for dirty work. But let the young people receive their alms. Ultimately, they are solely responsible for implementing what demands the office of Basha’s propaganda.
Who runs it?
The office on the second floor of the building is under the command of Endri Hasa. It always stays closed, and the command for attacks comes with a message from 3 women that Basha uses for media and image. Odeta Male, one of the closest associates of Erion Isufi, Lulzim Basha’s brother-in-law, is the one who most often directs young people, orienting them as to who should be attacked or what should be written.
The second women is Desada Metaj. The latter also has the role of coordinator with the group of Israeli consultants, who are trying to build for Lulzim Basha the image of the leader. The third is Elona Meço, a former journalist who now runs the press office. All three women hate each other very much. Only one thing held them together:the millions of Lek they receive from Basha and his brother-in-law companies.
The monthly salary of each woman, exceeds the total of 30 young people working in this office. The office has hundreds of fakes on a social network. It controls many groups in these networks, and communicates and redirects messages to other digital opposition groups.
These groups have often been used for fierce attacks on critics of Lulzim Basha, without exception, ie for the civil war in the DP. He has since accused, insulted and personally attacked personalities, former ministers, local leaders, analysts and journalists.
They are structured and commanded by the center, which often has a direct consultation with Lulzim Basha, but also with the consulting company that treat his image, and which has built his electoral strategies. Basha’s “secret” office, is a school institution in propaganda, blackmail, swearing and intimidation. But it is not the only one, as there are many others that do the same things./CNA.al