Campaign advisers and electoral strategy companies, have become irreplaceable for political parties in Albania. Intrigue, interpretation of the movements opponents, transmission of messages indirectly, building a likable public image, which ultimately translates into votes, and many other activities before and during the campaign, are the tasks of consulting companies that built image and the electoral strategy.
There are several forms of this strategy, from attacks on the opponent, but also “traps” or attacks on oneself, pointing the finger at the rival. These movements have a large staff behind them, and everything related to propaganda and image goes through a single office, where consultants build the strategy towards the political opponent.
The israelis near Basha
CNA.al has long reported that Lulzim Basha has contracted a company for his electoral strategies. There are 3 Israeli advisers engaged to Basha and the DP, precisely to “fight” harshly the political opponent.
All three seem to be “masters” of negativism campaigns, and lately their hand is being felt even more. An office near the former Republic Guard in Tirana, where the coordinator is the journalist Desada Metaj, is the key to everything seen on social networks, from memes, anti-government videos to messages sent by Lulzim Basha.
Next to the Israelis and Desada stands another character, Odeta Male, one of the closest collaborators of Erjon and Aurela Isufi, brother-in-law and wife of Lulzim Basha. Luli’s brother-in-law companies, managed by his wife, have been made available to the Israeli election campaign and advisers.
Negative videos and messages of Basha, support with full infrastructure for their realization, is provided directly by the brother-in-law through Odeta. There are several ways that are used, from short negative videos against the government, with old speeches, promises and new facts.
Somewhere true and sometimes false, the videos are not affixed with the DP logo, but are circulated on the net as a product of free people, although everything goes through the digital coordinator and the adviser’ office as a DP product.
For their distribution are used forms, sending to the deputies, DP leaders, local and central, militants, etc. The message that comes out is immediately understood, and the next video is immediately published by the command from all those mentioned above, the command comes from the headquarters of the DP, who were served the idea by the Israelis and produced by the brother-in-law company.
One way is by also throwing memes and ideas or attitudes while perfecting SPINs. A while time ago, Hashtag.al showed with names and facts who are the people used for this campaign. Public figures, positioned against the government throw material on the network for theirs followers. They are used in many forms, not only against the government directly, but also against various phenomena and to attack opponents inside and outside Lulzim Basha’s DP.
The last two moves
Two are the latest moves by the Israelis and the advisory company. The posting the photos of the morgue on the network, not by the official DP but by the SPINs, and then the DP, and its officials react immediately as soon as they see the inflation of public opinion.
The second is the circulation of a photo the day Maradona passed away. A meme where Basha consoled for the “death” of the singer Madonna and not for that of Maradona. The latter was a fake news produced in consultants’ offices, as a dual- purpose strategy.
Firstly very quickly revealed as unbelievable, as the people was going to do a simple check, and the verification will rise Basha’s sensitivity to social networks, and then people will accuse Edi Rama and his government for producing a fake news, that it did not become news, but it was a fake meme prepared in order to give the opposite effect.
Though ridiculous, it seems that that meme gave its effect, at least by increasing activity of Lulzim Basha’s pages on social networks. These and many others, are products of Israelis, the propaganda office, and the support of Basha‘s brother-in-law companies. There is still 5 months of campaigning until the election, and such things will be seen endlessly from all sides. From the lies that we live by European standards, to the lies that we are worse than many African countries.
Propaganda and electoral strategists, will fight over who can better manipulate the Albanian citizen, to then get his vote. But in the end, those who will lose are again the citizens, who are paying with their taxes the propagandists of the political parties./ CNA.al
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